Each panel geometry can be uniquely shaped in response to an overall sculptural gesture across a building’s facade allowing for mass customization. Branch's parametric framework for processing, subdividing, and producing the panels that make up the system enables the price point to remain consistent even while the individual panels vary in size and shape. BranchClad is affordable with normal geometries and extremely cost-effective when it comes to more complex geometries.

BranchClad is modular, non-loadbearing, and lightweight, all of which dramatically eases the installation process and reduces structural and shipping requirements compared to GFRC and other concrete claddings.

Traditional construction methods produce massive amounts of material waste that threaten our planet. Branch Technology is shifting the paradigm with a "Zero-Waste" construction method that uses 20x less material and 5x less production time.